Project: Realize Campaign: TV, Print, OOH

Client: Verizon | Burrell

Role:
• Art Director

Concept: I was initially hired to design a look for the Verizon Realize campaign. It wasn't difficult to explain that any look I created could not be separate from it's execution. Realize is a 360 degree, integrated campaign. Deliverables included interactive, direct mail, engagement marketing, phased outdoor, radio and television. With multi-faceted deliverables, leapfrogging executions and tight deadlines the campaign was truly groundbreaking for Verizon and Burrell. Clocking 1.5 Billion+ impressions, Realize helped Burrell win Ad Age’s Multicultural Agency of the Year award 2006.