Project: Web Site

Client: Reverend Run, Joseph Simmons

Role:
• Art Director
• Brand development & identity design.
• Content development.

Concept: To establish an on-line identity for Rev Run as potent and vital as his real life personality. As a spiritual healer Rev Run teaches principles of liberation and prophesized prosperity. The site served the needs and interests of the cross-generational hip hop crowd. The selected font is named for the element Argentum, originating from argunas: Sanskrit for bling.